Learn how to build the perfect about me page from Wise Startup Blog. http://wisestartupblog.com/about-me-page/
Believe it or not, an “About Me” page is usually one of the 10 most visited pages on a website. It’s where new visitors go to get to know the site owner, and where they decide if the site is worth their time. Therefore, you have to make sure that your About Me page is a good one.
Never fall into the trap of using a witty or creative name for your About Me page, such as “How I Got Here”, as a way of trying to impress visitors.
Many people are already aware that they need to find a page called “About Me” when they want to know about the creator of a website, so don’t waste their time by hiding yours away behind some odd name. Keep it easy to find.
Identify who your target audience is, and come up with a strong hook that targets their wants and needs. You can even use it as a sub-heading or tagline for your About Me page, if you wish, to let them know that their happiness is your top priority.
Build an immediate bond with your visitors, by addressing their pain points and concerns at the very start of your About Me page. Derek Halpern from Social Triggers has done this in a very effective way.
It shows that you care about them, and that you understand their problems. It also reassures them that you’re going to provide them with solutions.
People prefer to buy from people, not soul-less companies, so borrow a familiar tip from politicians, and show people that you’re a caring human.
Another way to convey your human side to your visitors is by including a clear, high-quality photograph of yourself on your About Me page.
However, try to make yours look a bit different from the usual boring portraits that look like they were lifted from a corporate report to stockholders. A warm, genuine smile gives people a good feeling about you, making them much more likely to listen to you and trust you.
If you become an authority in your industry, people will be much more likely to pay attention to what you have to say. Therefore, use your About Me page to explain to visitors your expert credentials, and convince them that you’re somebody they should listen to.
If you’ve worked for any well-known clients, or you’ve produced any successful products, feel free to mention them to your visitors. Just make sure that your About Me page doesn’t start to read like a job resume, as that will bore people very quickly.
Keep things fresh and interesting for the reader, by mixing your work history in with your personal details and stories.
Try to include testimonials from satisfied customers on your About Me page. It’s one of the most effective ways to create a strong brand image, and convince potential new customers that you’re somebody they can trust.
If you want a really comprehensive About Me page, ensure that it answers the questions below, which a visitor may have in their mind:
The more engaged visitors to your website feel, the more likely they are to return in the future. Use your About Me page to strike up a conversation with them.
Let your personality shine through by writing in an informal, conversational style. Make visitors to your About Me page feel like they’re chatting with an old friend.
Some visitors may come to your About Me page because they saw something of yours reposted on social media, or because they read a comment you posted on someone else’s blog. Use the page to nurture these “warm leads”, and convert them to enthusiastic fans.
Don’t use industry jargon or complex phrases on your About Me page, just to prove your expertise. Respect your readers’ time by speaking to them in a clear, concise way that gives good quality content, without bogging them down with technical waffle.
Once you’ve engaged with visitors to your About Me page, and convinced them that you’re somebody worth their time, engage them further with links inviting them to view other popular content on your site.
Don’t leave visitors hanging at the end of your About Me page, and don’t assume that they’ll know what to do next. Invite them to interact with you further by including contact details and a strong Call To Action (CTA), such as following you on social media, joining your email list, or posting a comment. You can even word your CTA in a playful way, like Sofa.com have done…
If you’d like to know more about how to craft a perfect About Me page, visit Wise Startup Blog, for the ULTIMATE About Me Guide
Feel free to share the infographic below:
Visit Wise Startup Blog for more About Me Page examples
